According to Hubspot, business email lists shrink by about 22% every year — that’s customers and prospects opting-out, changing addresses, or abandoning old accounts only used for filling out forms on websites. Consistently building an email list is like plasma to businesses. Here are some easy...
You’ve got a pretty good idea how to craft email subject lines and CTAs, so here are some tools that will help implement your email marketing strategy. 1. Mail Chimp When it comes to sending emails and improving their performance, MailChimp is a trusted option. You can...
Your email marketing campaign isn’t just about your business or your products. At the most basic level, it’s meant to connect with people. And to do that most effectively you need to appeal to your audience’s state of mind. That’s where knowledge of psychology can give...
You have a super offer or good news about your business — you need to prove it in the subject line. It’s a heavy burden, but every day more than 105 billion emails are sent, so a strong subject line can be the difference between your...
The most useful tool in your arsenal of marketing tactics is the Call to Action — aka CTA. It’s a phrase that appears in your email that captures a reader’s attention and makes them act in a certain way — to click, or, in marketing lingo,...