The question that every business owner should ask themselves is this: what's the best way to capture website traffic and turn them into email leads? It’s called lead generation, or lead capture, a process that starts when a visitor to your website clicks on a call-to-action...
If you have a website and want to understand how visitors are interacting with it, you need Google Analytics. In short, it provides you with a full picture of how your site is performing by collecting data and generating reports. It’s like having an employee...
Building a website for your business takes time. So if you prefer to instead focus on your product line and lead generation, then maybe a web developer is worth the investment. Here’s an overview of a few on the market: Squarespace This platform checks the boxes...
So it's been a while since you’ve paid attention to your website. Here are five signs that you need a refresh. 1. Your website doesn’t display well on multiple devices In the time since you’ve refreshed your website, the world has gone mobile. More than 50%...
According to Hubspot, business email lists shrink by about 22% every year — that’s customers and prospects opting-out, changing addresses, or abandoning old accounts only used for filling out forms on websites. Consistently building an email list is like plasma to businesses. Here are some easy...
With the debut of a new podcast, Schneps Connects, millions of New Yorkers will get a peek into the inner workings of the region’s political, civic and business leaders. Hosted by Schneps Media’s Josh Schneps, the podcast will feature candid conversations where guests will talk...
The competition among home services professionals in New York City has always been heated — according to the New York State Labor Department, there are more than 81,000 of them in the five boroughs. Are you a contractor looking to compete and expand your reach? Are...
George Tenedios, CEO and co-founder of fresh&co, doesn't sleep well. The insomnia started in March, when the pandemic forced him to shutter all 19 of his fast-casual, locally sourced fresh-food restaurants. “The thought of losing the brand entirely continuously runs through my head,” said Tenedios, who...
You’ve got a pretty good idea how to craft email subject lines and CTAs, so here are some tools that will help implement your email marketing strategy. 1. Mail Chimp When it comes to sending emails and improving their performance, MailChimp is a trusted option. You can...
Your email marketing campaign isn’t just about your business or your products. At the most basic level, it’s meant to connect with people. And to do that most effectively you need to appeal to your audience’s state of mind. That’s where knowledge of psychology can give...
You have a super offer or good news about your business — you need to prove it in the subject line. It’s a heavy burden, but every day more than 105 billion emails are sent, so a strong subject line can be the difference between your...
The most useful tool in your arsenal of marketing tactics is the Call to Action — aka CTA. It’s a phrase that appears in your email that captures a reader’s attention and makes them act in a certain way — to click, or, in marketing lingo,...